Ultimate Fighting Championship (UFC) was reportedly sold for $4.2B THE STORY…FROM THE BEGINNING


(Nemanja) #1

Yesterday afternoon, the Ultimate Fighting Championship (UFC) was reportedly sold for $4.2B to a group that includes William Morris Endeavor-IMG and The Kraft Group.

The promotion company was originally bought in 2001 by its current majority owners, Frank and Lorenzo Fertitta and Dana White, for $2m. That’s a 2100x return…

In a recent Bloomberg video, Lorenzo broke down how three childhood friends built a $4B empire and turned a floundering sport into one of the most popular in the world. Here’s the quick backstory.

you can read more here http://thehustle.co/the-rise-of-ufc